Manufacturers, suppliers, buyers from retail chains, technologists… They all took part in the traditional ISM international trade fair in Cologne at the turn of January and February. The fair focuses on sweets and snacks and is the largest trade fair of its kind in the world. And, of course, our Czech company Vest could not be missing there!
Vest participated in the fair together with other Czech companies under the joint exhibition area of the Czech government agency Czech Trade. On the fair we presented all our new products (Flat Pretzels, thick sticks Vestky XL, Christmas mix) and also traditional products that are popular all over the world (thin sticks Vestky, Quadro mix). Jana Večerková, the founder and managing director of Vest, also personally took part in the fair.
According to official statistics, 1,774 exhibitors and 37,000 visitors from 148 countries took part in the four-day fair. We were happy to be part of the fair of this scale and we hope it will bring us new customers.
Watch a video report from 2020 ISM fair: