Jana Večerková, CEO of Vest company, received the Czech Superbrands 2022 award for the VEST brand at a Gala Dinner in the National House Vinohrady in Prague.
The Superbrands seal is awarded to brands with an excellent reputation – customers associate significant values with them and have a personal relationship with them. Since its inception in Great Britain, the project has gained worldwide recognition, and today the Superbrands award is recognized as a special award that annually identifies the best of the best brands in more than 90 countries on five continents, based on unified criteria and methods.
Companies do not apply for the selection of elite Superbrands, as they are selected based on prestige, innovation and brand awareness on the Czech market. The Superbrands seal of quality reflects the strength, stability and persistence of the award-winning brands and their ability to push boundaries, innovate and continuously improve. Their business results and the strength of their brand speak for them. In order to become Superbrands, brands must not only have great products and services, but also an excellent reputation and a strong story.
